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Insurers Make a Splash with Car Insurance for Ladies
Published: 01/05/10

With the changes in today’s car insurance market, more women than ever before are shopping for, buying and maintaining their own car insurance policies. The most adaptive of insurers are moving to capitalise on this recent trend by offering car insurance for ladies, or products, services and coverage plans that have been specifically designed to be more appealing to women.

Studies have shown that most men look for low price and degree of risk mitigation when buying car insurance. They like to save money and don’t want the overall process to take too long. Women, on the other hand, are more concerned with subtleties such as a particular insurer’s commitment to the environment over another’s, or their discounts and programs tailored to encourage their users to buy vehicles with the highest possible safety ratings. This is due to the comparative statistical likelihood that women will have children in their cars with them. The type of driving typically done by single men, in comparison, rarely involves their children.

In recognising some of these basic differences between the way men and women look for and purchase car insurance, market researchers have effectively split men and women into two different customer categories. Insurance companies have done their homework, and are beginning to change the way they market themselves and the services they offer so as to be more appealing to female customers in general.

Car insurance for ladies, as both a marketing trend and a business adaptation, may ultimately have a profound effect on the way insurance is designed and sold. With an increased focus on social and environmental issues, safety and health, this new development is turning a more human eye to the daily work of statistical risk analyses, quoting premiums, and processing claims. Car insurance might never be the same again.

Here at Flint Insurance our Queen Bee insurance policy has been specifically tailored for the lady driver to provide complete cover and assurance. Find a cheap lady driver insurance quote today or call 0800 021 4513 for more information.

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