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Why broking is best

Published: 29/06/12

It’s a long-standing grumble in the insurance community that brokers are poor at self-promotion. Dependant on who you ask, the traditional gentlemanly qualities of honesty, truth and integrity don’t sit well with hitting your competitors straight between the eyes.

Whilst we don’t particularly want to get into fisty cuffs, we know that Flint has a very strong and positive message for clients. And given the current financial situation we think that it is perfectly valid to point out the differences between us and some of our current competitors.

Lets start with Direct Line who has systematically attacked brokers; encouraging clients to ‘cut out the middleman’ the implication being that this would save you, the client, the broker’s fee. Well in practice that doesn’t really happen; Direct Line spends millions on advertising, so have higher costs, plus let’s face it, they are going to charge what they can and keep as much as possible for themselves, dependant on the market and what the competition is doing.

Flint has a choice of insurers for various home insurance products – so we provide the best cover in line with a client’s specific property requirements. We are very aware that our products must be competitive, plus if you have an issue on your policy or with your insurer we are independent and will help you sort it out.

What they won’t shout about is “Direct Line and Churchill, has been fined £2.1m by the Financial Services Authority for breaching rules on handling customer complaints” as reported in The Guardian early this year.

What they are exceptionally good at is making what many policies include as standard seem like a major benefit – new for old has been around a very, very long time!!

And then there’s the banks – for anyone who has been lucky enough to get a mortgage recently (yes, there is at least one of you out there) will know just how insistent they are on quoting for your insurance, so whilst a bank can’t really manage to do their own job, i.e. give you a loan or a mortgage, they’re falling over themselves to do ours. And the recent PPI scandal speaks volumes about their past performance in selling insurance. What’s more they are invariably only selling their own insurance – not selecting cover from a panel of underwriters, like a good broker will do.

Many commentators would put a portion of the blame for the current financial situation firmly at the door of the banking community; mixed with the continued row over huge bonuses - the picture doesn’t look good.

In Flint’s case it doesn’t matter whether you are a personal or commercial client – you still get a good service, commensurate with your needs.

We’re not asking you to support independent insurance brokers like Flint out of charity or nostalgia, but because what we represent is honest, good value, with expert advice and support – long may it reign.


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